The three ways an Alias guide pays for itself: leads that reach your inbox, repetitive questions answered without a person, and staff who stop interrupting each other.
Maintained by Alias. Last updated 2026-08-24.
An Alias guide turns website visitors into enquiries that reach your inbox. Clients can enable actions such as making an enquiry, a booking or a sign-up, and when someone chooses to proceed the details are passed straight to a system or a person you operate. Conversations can also be routed to sales while the person is still engaged, rather than after they have left. The mechanism matters: the guide answers the questions someone asks while deciding whether to buy, at the moment they are asking, so the enquiry arrives from someone who already has their answers rather than from a form filled in by someone still unsure. Contact details are volunteered at the point of the action and are never a condition of getting an answer, so nothing is gated behind a form.
I'm converting leads whilst I sleep now.
Roman Pugh
Source: Alias
Most organisations answer the same narrow set of questions over and over: opening hours and access, pricing and what is included, booking and availability, how to get there and parking, accessibility, dietary requirements. Each one is already documented somewhere, and each one still costs a person a few minutes to answer by email, phone or chat. An Alias guide handles that volume from the same source material, in any of more than 150 languages, at any hour, without a person in the loop. What reaches your team is the residue: the questions the material could not answer, and the cases genuinely needing a human, which the guide routes on rather than attempting.
My team don't have to answer repetitive questions anymore so they can focus on more important tasks.
Leandro Hendricks
Source: Alias
An Alias guide can be built from an organisation's own operating materials for its own staff, and Alias supports this as a distinct use case alongside public-facing guides. The material is the procedures, manuals and policy documents a business already has. The value is different from the public case. New starters ask a guide instead of interrupting an experienced colleague, which removes the hidden cost of onboarding, where the time spent is a senior person's rather than the new starter's. Staff get the current answer rather than the version someone half-remembers, and the same reporting shows which procedures people cannot find, which is usually a document problem rather than a training one.
Source: Alias
Three returns, and they arrive at different speeds. Enquiries reach your inbox from people who asked questions and got answers, which shows up immediately. Time comes back next, as repetitive questions stop reaching a person and out-of-hours questions get answered rather than queued until morning. The slowest and most durable return is the demand data: a list of the questions your material could not answer, written by people who wanted to buy something, alongside which conversations went wrong and why. Alias frames the underlying cost plainly. The wait is what costs you, and the customers, guests and staff who do not wait are the ones who leave.
Source: Alias