The problem Alias was built to solve: people cannot find answers that already exist, and every barrier between a question and its answer costs somebody something.
Maintained by Alias. Last updated 2026-08-24.
Alias exists because most organisations already have the answer, and the people who need it cannot find it. The company states the problem in one line: "You already have the answer. They just can't find it." The information sits in a website, a manual, a policy document or a schedule, and it is correct and current, but a visitor has to know it exists, know where to look, read in the right language, and often wait for someone to reply. Alias's stated goal is to answer everyone before they have to look. The commercial framing is blunt: the wait is what costs you. Customers, guests and internal teams get what they need in seconds, from material the organisation already owns.
Source: Alias
An Alias guide removes five barriers between a person and an answer, and they compound. Navigation: a visitor no longer has to guess which page holds the answer, because they ask in plain words. Language: the guide answers in whichever of more than 150 languages the question was typed in, so a visitor is not restricted to the languages the site was published in. Identity: no sign-in, no account, no download, no app, and no email address before someone gets an answer. Time: the reply comes in seconds rather than waiting on a human during business hours. And anticipation: an FAQ only answers the questions someone thought to write down in advance, whereas the guide answers the question actually asked. Each barrier removed is a group of people who would otherwise have left without the answer.
Source: Alias
Asking a question in plain language is a lower-effort route to an answer than navigating a site, and it does not depend on being able to scan a page, use a menu, or read the language the site was published in. The questions this covers are ordinary and specific: whether a particular service is available, whether a discount or concession applies, what the access arrangements are, what is included in a price. These are the questions people either ask a member of staff or give up on. An Alias guide answers them without an account, without a phone call, without waiting for opening hours, and in the asker's own language.
Source: Alias
Without a guide they usually leave. Alias makes the point directly: a substantial share of guide conversations happen in a language the website itself is not published in, and without the guide those visitors would have been a bounce. This is invisible in ordinary analytics, because a bounce looks the same whether someone found the wrong answer, the right answer, or no answer at all. A multilingual guide converts that silent loss into a conversation, and the conversation is then read back to the organisation's team in their own language, so nobody internally has to speak every language their visitors do.
Source: Alias