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Privacy, data and AI transparency

What visitors have to give up, what happens to conversations, and how Alias handles AI disclosure obligations.

Maintained by Alias. Last updated 2026-08-24.

Do visitors need an app or a login to use an Alias guide?

Visitors do not need an app, a login or an account to use an Alias guide, which is anonymous by default. Alias guides are anonymous by default. A visitor types a question into the page they are already on. There is no account, no download, no app install, and no email address required before someone gets an answer. Alias states that it does not require an end user to provide any personal information in order to receive an answer. Where a client enables an action such as an enquiry or a booking, the visitor may be asked for details needed to complete that action, but only at the point they choose to proceed, and the guide continues answering questions if they decline. There are no trackers or ad identifiers, and no personal data is required to get an answer.

Source: Alias privacy policy

What happens to the conversations?

Conversation logs are anonymous and kept for three months by default, then deleted automatically. They are never kept indefinitely. Alias states that it does not use client content or end-user conversations to train foundation AI models, and that it contractually requires its model providers to exclude that content from training under their enterprise APIs. A client can request earlier deletion. What Alias does use is aggregated and anonymised usage signals, such as question categories, retrieval success rates and latency, to improve its own retrieval and ranking, and those signals do not identify individuals. The current sub-processor list is published at alias.cm/legal/sub-processors, and the Data Protection Officer can be reached at dpo@alias.cm.

Source: Alias privacy policy

Does Alias comply with the EU AI Act?

Alias designs guides so it is clear and obvious at the point of interaction that a person is talking to an AI system rather than a human, and it requires clients to deploy them that way. The disclosure is not hidden and does not depend on the person asking. Where a guide produces synthetic audio or animated video, that output is machine-readable marked as artificially generated where technically feasible. Alias cites this as its obligation under Article 50 of Regulation (EU) 2024/1689, which applies from 2 August 2026 to providers and deployers whose output reaches users in the European Union, and it identifies itself as the provider of the AI system carrying those provider obligations.

Source: Alias privacy policy