What an Alias guide is, how it differs from a chatbot, what it is built from and who it is for.
Maintained by Alias. Last updated 2026-08-24.
Alias is a conversational AI guide built from an organisation's own website, documents and manuals, so people can ask a question instead of hunting for the answer. It is operated by Alias Virtual Technologies Pte Ltd (UEN 202428802H), a company incorporated in Singapore. The distinguishing feature is that it is managed end to end rather than sold as a tool: Alias takes the existing material, builds and tests the guide, deploys it, and runs it, including monitoring, keeping it current and reporting. The client manages nothing. A guide is deployed either as a widget on the organisation's existing website or as a single shareable link. Visitors ask in whatever language they type in, across more than 150 languages, and need no account, no download and no app. The company summarises the problem it addresses as "You already have the answer. They just can't find it."
Source: Alias
A chatbot follows a script with fixed buttons and pre-set decision trees. An Alias guide understands the actual question and answers from the organisation's real content, in any language, with no decision tree behind it. The second difference matters more in practice: when an Alias guide does not know something, it says so rather than guessing, and points the person to a human. Every unanswered question is then surfaced back to the organisation, which turns the gap into a content brief. That behaviour is deliberate. A chatbot that invents an answer creates a support problem; a guide that admits the limit creates a to-do list. Guides are also white-labelled to the organisation's brand, with media-rich replies and third-party integrations behind them rather than plain text.
Source: Alias
Whatever the organisation already has. A website, FAQs, operations manuals, policy documents, schedules, and connected systems including a CRM or databases. Nothing has to be rewritten into a knowledge base first, which is the step that usually stalls this kind of project. Alias ingests the existing material as it stands, builds the guide from it, and tests it before deployment. Because the guide answers from that source material rather than from general model knowledge, its answers reflect the organisation's actual prices, hours, policies and availability rather than a plausible guess. Keeping the guide current is part of the managed service rather than a task handed back to the client.
Source: Alias
Alias is for any organisation whose answers already exist but are hard for people to find. That includes professional services firms, healthcare and clinics, education providers, software and SaaS companies, retailers and ecommerce, property and real estate, hospitality and travel, attractions and venues, events, conferences and tours, membership organisations, and internal teams running a guide built from their own operating material. The common pattern is not an industry, it is a situation: the same factual questions arriving repeatedly, across more channels than a small team can answer, often in more languages than the site is published in. Public-facing and internal use are equally common, since a staff member asking a question of a procedures manual has the same problem as a customer asking one of a website.
Source: Alias
Alias is an alternative to Chatbase and Intercom for businesses that would rather not run the thing themselves. Alias states the comparison directly: Chatbase and Intercom are self-serve tools you build and maintain, and Alias is the managed version of the same idea. The practical difference is where the ongoing work sits. With a self-serve tool, someone internally owns configuration, content updates, testing and quality. With Alias, the company builds it, monitors it, keeps it current and reports on it, with human contact, technical support and a live dashboard included. The trade is control for outcome: an organisation gets the working guide without taking on another tool and another owner for it.
Source: Alias