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Integrations and custom builds

What an Alias guide can connect to, what it can do beyond answering, and how bespoke requirements are handled.

Maintained by Alias. Last updated 2026-08-24.

What platforms and systems can an Alias guide connect to?

An Alias guide connects to the systems an organisation already runs. Content sources include a website, documents, manuals, policy documents, FAQs and schedules, and it can also be connected to a CRM or to databases so answers reflect live records rather than a static copy. Third-party integrations sit behind the guide to support actions as well as answers. Because Alias builds and runs the guide as a managed service, connecting a system is work Alias does rather than an integration the client configures. Where a requirement is unusual, Alias treats it as a conversation rather than a feature request, and works it through with the client.

Source: Alias

Can an Alias guide do things, or only answer questions?

An Alias guide can trigger actions as well as answer questions. Clients can enable actions such as making an enquiry, a booking or a sign-up, and the guide will point people to the right pages, schedules, documents or actions rather than only describing them. When an action is triggered, it is passed to a system or a person operated by the client, who determines the outcome, so the guide routes rather than decides. Conversations can also be routed to sales or to a human where the situation calls for it. Any details needed to complete an action are volunteered by the person at the point they choose to proceed, and are never a condition of getting an answer.

Source: Alias

Can Alias build something bespoke for us?

Alias handles bespoke requirements directly, and states that custom requirements are a conversation: every team is different, so the approach is to be told what is needed and work it through. That follows from the delivery model. Because Alias builds and runs each guide rather than selling a configurable product, a non-standard requirement is scoped into the build rather than blocked by what a settings screen allows. This covers custom avatars and voices, connections to systems that are not off-the-shelf, and industry-specific guides, which Alias builds in sequence and invites organisations to register interest in so theirs is built first.

Source: Alias